Revolutionizing Cybersecurity with TripleCyber
- Eshal Iqbal, Business Analyst Intern
- September 3, 2025
- marketing@triplecyber.com
RENEW or REGRET: Expiring Domains Can Cost You Everything
Don’t risk losing your brand’s identity to an expired domain. Learn from 4 real-world case studies why domain renewal is critical and how TripleCyber’s Domain Registrar protects you.
What’s Really at Stake When a Domain Expires?
Your domain name is more than just a web address; it’s your digital identity. For businesses, nonprofits, and personal brands alike, a domain represents trust, credibility, and visibility online. However, domains are not permanent. If you fail to renew your domain, you become vulnerable to costly risks such as cyberattacks, brand damage, customer loss, and even financial exploitation.
The following case studies are going to help you understand the true impact from when organizations forget to renew their domains, and tips to avoid these disasters. When it comes to domain management, the choice is clear: Renew, or Regret.
Case Study 1: Dallas Cowboys — A Digital Fumble That Cost Them
In 2010, the Dallas Cowboys made a costly off-the-field fumble. They let their domain name expire. Within hours, someone else purchased it for only $9.99. In a short amount of time, purchasing this domain had given the buyer complete control over a domain tied to one of the NFL’s most recognizable brands.
The Cowboys had to act quick to regain control as fans were left confused when the expired site displayed error messages. They ended up renewing the title and setting up autorenewal, so this mistake is not repeated in the future.
Takeaway: Global brands aren’t immune to the dangers of forgetting a simple renewal. If the Cowboys had automated renewals in place, they could’ve avoided the fumble altogether.
Case Study 2: Regions Bank — Our bank… offline.
In 2013, Regions Bank had missed renewing their domain which led to major consequences. Overnight, online banking across 16 states went down. Customers couldn’t access their accounts, pay bills, or complete transactions.
The downtime led to frustration, reputational damage, and potential security risks as customers scrambled to make calls and get an answer. Regions Bank ultimately renewed and secured the domain for 10 years.
Takeaway: Trust and availability are everything. A single missed domain renewal can disrupt customer confidence and completing important services.
Case Study 3: Marketo — Marketing Emails? Broken.
In 2017, Marketo, a major marketing automation company, let their primary domain expire. The result was catastrophic: their platform went offline, along with their site, emails and client access.
Clients who relied on Marketo lost revenue opportunities, campaign momentum, and customer trust. All from one missed renewal. Marketo scrambled to recover, but the incident became a cautionary tale for SaaS companies everywhere.
Takeaway: Domain renewals aren’t optional for a business. Missing this step can cause chaos with customers.
Case Study 4: Photographer — From Portfolio to Phishing
Photographer Julie Arends learned about domain security the hard way. When her credit card expired, her domain renewal payment failed. She missed the reminders, and scammers quickly bought the domain.
They turned her once-professional photography portfolio into a phishing site used to steal credit card information. Not only did Julie lose her online presence, but her reputation was also tied to fraudulent activity.
Takeaway: Losing a domain doesn’t just mean starting over, it can mean unknowingly tie you to cybercrime without your knowledge.
5 Ways to Make Sure You Never Lose Your Domain
The easiest and most effective way to protect your domain.
Keep everything in one secure place, like TripleCyber’s Domain Registrar. Managing multiple domains across multiple registrars can increase the chance of missing renewal.
Expired credit cards are one of the most common reasons domains lapses. Always double-check your billing details.
Instead of renewing annually, lock in your domain for 3–10 years to reduce risk and save time.
A new tool is in the works- when released this tool will be able to check a website to see if it is credible and safe to proceed in. Keep an eye out!
Ready to Register? Buy your Domain and get TripleEnabled.
Explore your options and lock in on your digital identity today at TripleCyber Domain Registrar
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